Lawrence Behr
Lawrence Behr, founder of LBA Group, was interviewed in the November / December 2009 issue of NC Magazine. LBA Group earned position number 2,780 on the 2009 Inc. 5000, Inc’s annual ranking of the fastest-growing private companies in America.
In the interview, Behr said, “We were founded in 1963, and we have been quite adaptable over that period of time. As a small business, we have to drive toward the opportunities. We live in niches, and ours is a flexible one.”
He noted that his company has shifted from specialties in radio and TV to cellular technologies and even to mapping projects, following the opportunities that emerged as technologies changed. Today, the company has shifted to more of a service and marketing company than a manufacturing company.
“The industry is a mixed bag,” he said. “There’s capital investment, but the negative side is that the economy has been such that competitors are making deals that offer low or no profit margins, and we’ve had to lower our prices to compete.”
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